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Brand gender and consumer-based brand equity on Facebook : the mediating role of consumer-brand engagement and brand love
Machado, Joana César; Vacas-de-Carvalho, Leonor; Azar, … - In: Journal of business research : JBR 96 (2019), pp. 376-385
Persistent link: https://www.econbiz.de/10011981098
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The importance of self in brand love in consumer-luxury brand relationships
Rodrigues, Paula; Brandão, Amélia; Rodrigues, Clarinda - In: Journal of customer behaviour 17 (2018) 3, pp. 189-210
Persistent link: https://www.econbiz.de/10011982357
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The phenomenon of brand love : a systematic literature review
Gumparthi, Vivek Pani; Patra, Sabyasachi - In: Journal of relationship marketing : innovations and … 19 (2020) 2, pp. 93-132
Persistent link: https://www.econbiz.de/10012258649
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"All you need is brand love" : a critical review and comprehensive conceptual framework for brand love
Palusuk, Narissara; Koles, Bernadett; Hasan, Md. Rajibul - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 1/2, pp. 97-129
Persistent link: https://www.econbiz.de/10012178364
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Issues in defining and placing consumer brand engagement
Cantone, Luigi; Testa, Pierpaolo; Marrone, Teresa - In: Italian journal of marketing : ITJM 2022 (2022) 2, pp. 135-172
Persistent link: https://www.econbiz.de/10013277050
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Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa; Suomi, Kati; Jones, Richard - In: European journal of marketing 57 (2023) 13, pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
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Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.; Hüttl-Maack, Verena; Ahuvia, … - In: Psychology & marketing 41 (2024) 4, pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
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On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 179 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
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Does brand love lead to brand addiction?
Minh Thi Hong Le - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10014250034
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Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10014250038