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The effect of country-of-origin on the consumer purchase intention considering the mediating role of the brand equity dimensions

Shirvani, Seyyed Milad; Motamedi, Negar; Mohtaram, Rahim - In: International journal of business information systems : … 35 (2020) 3, pp. 363-377

Persistent link: https://www.econbiz.de/10012506764

The impact of word of mouth on brand equity : a case study from the sportswear market in Vietnam

Tran Trung Vinh; Truong Ba Thanh; Nguyen Hoang Ngan; … - In: International journal of economics and business … 21 (2021) 3, pp. 411-432

Persistent link: https://www.econbiz.de/10012508792

Self-congruity and brand loyalty : an innovation of diffusion approach

Babu, P. Praveen; Prabakar, S. - In: International journal of electronic marketing and … 11 (2020) 4, pp. 343-351

Persistent link: https://www.econbiz.de/10012509328

Impact of brand selection on brand loyalty with special reference to personal care products : a rural urban comparison

Sharma, Sakshi; Maninder Singh - In: International journal of Indian culture and business … 22 (2021) 2, pp. 287-308

Persistent link: https://www.econbiz.de/10012511216

Environmental concerns : uniting generations for a global cause in turbulent times

Silva, Susana C.; Duarte, Paulo; Martins, Carla; … - In: The multiple dimensions of institutional complexity in …, (pp. 417-433). 2021

Persistent link: https://www.econbiz.de/10012589203

Conveniently healthy: the impact of health endorsements on brand trust, brand loyalty and brand equity in fast moving consumer goods convenience versus shopping goods

Botha, Elsamari; Creaven, Georgina; Mandy, Jenna - In: South African journal of business management 51 (2020) 1, pp. 1-9

Purpose: While millions of dollars is spent yearly on health endorsements, and its associated research, findings in studies where product category wasn't considered might be inaccurate. Design/methodology/approach: An experimental research design was used to investigate the effect of health...

Persistent link: https://www.econbiz.de/10012589393