Narrow search
Showing 661 - 670 of 44,230
Cover Image
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad; Ha, Louisa - In: International journal of internet marketing and … 13 (2019) 3, pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Cover Image
A strategic approach to the consumer perception of brand on the basis of brand awareness and brand loyalty : a comparative analysis of Coke & Pepsi brands in Erbil KRI
Sultan, Khurram; Akram, Saja; Abdulhaliq, Sara; Jamal, Deema - 2019
Persistent link: https://www.econbiz.de/10012144564
Cover Image
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad; Hollebeek, Linda D.; Ul Islam, Jamid - In: The service industries journal 39 (2019) 7/8, pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Cover Image
The role of social media as a brand communication tool : an exploratory work
Madan, Radhika; Rahul, Manmohan - In: International journal of business performance … 26 (2025) 2, pp. 228-249
Persistent link: https://www.econbiz.de/10015399311
Cover Image
Does cuteness enhance luxury brand equity? : exploring the effect of perceived uniqueness
Li, Yuan; Eastman, Jacqueline Kilsheimer - In: Psychology & marketing 41 (2024) 10, pp. 2298-2309
Persistent link: https://www.econbiz.de/10015133751
Cover Image
Perceived effort in the co-creation of electronic services and influence on brand loyalty : the case of food ordering apps
Toteva, Irina; Savas-Hall, Selen - In: Services marketing quarterly 45 (2024) 4, pp. 397-428
Persistent link: https://www.econbiz.de/10015182971
Cover Image
Financial re-engineering and customer performance of poultry business in Nigeria
Alawode, Olufemi Peter; Nwobodo, Helen; Ogunfowora, Afolake - In: International journal of economics and financial issues … 14 (2024) 6, pp. 164-173
Persistent link: https://www.econbiz.de/10015094979
Cover Image
Does program loyalty induce brand loyalty?
Funde, Yogesh; Shrivastava, Amit - In: International journal of business innovation and … 35 (2024) 4, pp. 578-593
Persistent link: https://www.econbiz.de/10015358502
Cover Image
Impact of sensory marketing on brand loyalty and consumers purchase intention : a quantitative study in the QSR industry
Kothari, Sunaina; Sharma, Meenakshi - In: International journal of business and globalisation : IJBG 38 (2024) 4, pp. 497-514
Persistent link: https://www.econbiz.de/10015393956
Cover Image
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta; Fernandes, Teresa - In: Journal of strategic marketing 30 (2022) 4, pp. 389-407
Persistent link: https://www.econbiz.de/10013370884