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Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8

Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to enhance their online presence and identity to build a greater connection with their audiences. This paper aims to examine how digital brand experiences on social media influence...

Persistent link: https://www.econbiz.de/10014536023

Building a social media community around your brand : the moderating role of firm engagement tactics

Chou, En-Yi; Lin, Cheng-Yu - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 7/8, pp. 702-734

Persistent link: https://www.econbiz.de/10014321540

Customer satisfaction and brand loyalty amongst South African Millennials during the Covid-19 Pandemic

Msosa, Steven Kayambazinthu - 2023

Persistent link: https://www.econbiz.de/10014322298

SDG Goal 9 : industry, innovation and infrastructure accomplishment through the relationship between interactive marketing and destination branding in the tourism sector

Ramya, U.; Boaler, Maria; Murthy, M. Krishna; Pushpa, A. - In: Contemporary studies of risks in emerging technology, part B, (pp. 97-121). 2023

Persistent link: https://www.econbiz.de/10014322406

Analysis of the influence of digital marketing, brand image, and price perception on purchase intention and brand loyalty in Uniqlo apparel products

Arindaputri, Natasha Bunga; Santoso, Singgih - 2023

Persistent link: https://www.econbiz.de/10014326042

The psychology of vacationers' hotel brand choice in a post-pandemic world

Kim, Jinkyung Jenny; Lee, Myong Jae; Han, Heesup - In: Journal of vacation marketing 29 (2023) 2, pp. 206-221

Persistent link: https://www.econbiz.de/10014246967

Measuring the influence of social commerce dimensions on Iranian customer brand loyalty

Sarhangi, Nima Hassanzadeh; Nezafati, Navid; Zomorodi, … - In: International journal of electronic business : IJEB 18 (2023) 2, pp. 165-193

Persistent link: https://www.econbiz.de/10014309235

Analyzing the effect of one-stop shopping on purchase intention in e-commerce

Ertemel, Adnan Veysel Veysel; Civelek, Mustafa Emre - In: International journal of information systems in the … 14 (2022) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10014311596

The sway of sports shoe brand personality on brand loyalty considering gender as a moderator

Kumar, Satinder; Kumar, Anil - In: International journal of business and emerging markets … 15 (2023) 3, pp. 240-266

Persistent link: https://www.econbiz.de/10014312876

Exploring the drivers of brand loyalty in a digitized world

Khattak, Toobah Sharif; Billah, Usamah Iyyaz - In: The Lahore journal of business 10 (2022) 2, pp. 109-140

Persistent link: https://www.econbiz.de/10014280614