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A new tourism paradigm in the marketplace : armchair travel and destination experiences

Yu, Jongsik; Moon, Hyoungeun; Chua, Bee-Lia; Han, Heesup - In: Journal of vacation marketing 30 (2024) 1, pp. 58-71

Persistent link: https://www.econbiz.de/10014631886

Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility

Hsu, Fu Chieh; Agyeiwaah, Elizabeth; Liu, Jing; Scott, Noel - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 5, pp. 851-867

Persistent link: https://www.econbiz.de/10014633777

Is a robot barista better than a human barista? : a moderating role of type of service providers

Hwang, Jinsoo; Kim, Jinkyung Jenny; Choe, Ja Young; … - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 6, pp. 1035-1050

Persistent link: https://www.econbiz.de/10014633831

Social media influencer effects on CSR communication : the role of influencer leadership in opinion and taste

Cheng, Yang; Hung-Baesecke, Chun-Ju Flora; Chen, Yi-Ru … - In: International journal of business communication : IJBC … 61 (2024) 2, pp. 336-359

Persistent link: https://www.econbiz.de/10014635507

How front-of-package labels, perceived food quality, brand loyalty, and consumer consciousness of nutritional value drive consumer satisfaction

Moazzam, Muhammad; Javed, Haiqa; Raziq, Muhammad Mustafa; … - In: Pakistan journal of commerce and social sciences 18 (2024) 3, pp. 619-650

Food labeling standards play a vital role in shaping our food choices. Many food-borne diseases can be effectively curtailed by adopting customer centered Front-of-Package (FOP) food labeling and nutritional standards. Past studies primarily cover consumer behavior towards food labels, yet there...

Persistent link: https://www.econbiz.de/10015075888

Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust

Rasoolimanesh, S. Mostafa; Poh Ling Tan; Mehran Nejati; … - In: Journal of marketing for higher education 34 (2024) 1, pp. 156-177

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Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective

Nkwei, Emile Saker; Roberts-Lombard, Mornay; Maduku, … - In: Journal of nonprofit & public sector marketing 36 (2024) 3, pp. 322-346

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Customer brand engagement in emerging businesses : antecedents and consequences

Monfared, Amir Reza Konjkav; Malmiri, Milad Mohebali; … - In: International journal of electronic marketing and … 15 (2024) 5, pp. 580-599

Persistent link: https://www.econbiz.de/10015064024

Impact of viral marketing on brand loyalty in the FMCG sector

Mukherjee, Soumya; Das, Mrinal Kanti; Sahi, Anu; Saha, Dipak - In: International journal of business competition and … 8 (2023) 4, pp. 240-261

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Investigating the impact of social media marketing efforts on brand loyalty in South Africa : the moderating role of gender

Ligaraba, Neo - In: African journal of business & economic research : AJBER 19 (2024) 1, pp. 287-308

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