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Romancing the brands on social media
Beig, Faseeh Amin; Khan, Mohammad Furqan - In: Global business review 23 (2022) 3, pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
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Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T. - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 5, pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
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Understanding of consumers' perception toward select FMCG products
Siriguppi, Dwarakanath - In: International journal of public sector performance … 9 (2022) 3, pp. 248-257
Persistent link: https://www.econbiz.de/10013257287
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Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy
Md Uzir Hossain Uzir; Ishraq Jerin; Abu Bakar bin Abdul … - In: International journal of quality and innovation : IJQI 6 (2022) 2, pp. 190-230
Persistent link: https://www.econbiz.de/10013257353
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Sustainable advertising or ecolabels : which is the best for your brand and for consumers' environmental consciousness?
Gaspar Ferreira, Alcina; Fernandes, Maria Eduarda - In: Journal of marketing theory and practice : JMTP 30 (2022) 1, pp. 20-36
Persistent link: https://www.econbiz.de/10013204877
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The unbearable lightness of buying
Dawes, John; Graham, Charles; Trinh, Giang; Sharp, Byron - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 7/8, pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
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Establishing loyalty from consumers' CSR perception toward the restaurants offering nutritional information
Rehman, Mohsin Abdur; Park-Poaps, Haesun; Lodhi, Rab Nawaz - In: Services marketing quarterly 43 (2022) 2, pp. 206-225
Persistent link: https://www.econbiz.de/10013178034
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Signaling, verification, and identification : the way corporate social advocacy generates brand loyalty on social media
Park, Keonyoung; Jiang, Hua - In: International journal of business communication : IJBC … 60 (2023) 2, pp. 439-463
Persistent link: https://www.econbiz.de/10014229023
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Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?
Wisker, Zazli Lily; Kadirov, Djavlonbek; Nizar, Jithin - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 84-105
Persistent link: https://www.econbiz.de/10014229970
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Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee; Chieng, Fayrene Yew Leh; Mei Teh Goi - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 133-153
Persistent link: https://www.econbiz.de/10013541970