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Consumer-based brand equity : do brand relationships matter?

Ruzzier, Maja Konečnik; Petek, Nuša; Bavdaž, Mojca - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 191-212

Persistent link: https://www.econbiz.de/10013502536

Identifying state dependence in brand choice : evidence from hurricanes

Levine, Julia; Seiler, Stephan - 2022

We analyze structural state dependence in brand choice using variation from brand switching during stock-outs caused by hurricanes. We derive a simple test for structural state dependence based on the time-series of choice persistence for households affected by the stock-outs. Using data from...

Persistent link: https://www.econbiz.de/10013342887

The impact of social media marketing on building brand loyalty through customer engagement in Jordan

Al-Hawary, Sulieman Ibraheem Shelash; Al-Fassed, Khaled … - In: International journal of business innovation and … 28 (2022) 3, pp. 365-387

Persistent link: https://www.econbiz.de/10013343627

Beyond brand personality : a multidimensional perspective of self-congruence

Wilkie, Dean C. H.; Hill, Sally Rao - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1529-1560

Persistent link: https://www.econbiz.de/10013466545

Relationship between brand experience and brand loyalty, mediators : satisfaction and brand trust : a conceptual framework

Ramakrishnan, Ruchika - In: Business analyst : a refereed journal of Shri Ram … 42 (2021) 2, pp. 25-42

Persistent link: https://www.econbiz.de/10013465086

Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study

Özer, Mehmet; Özer, Alper; Ekinci, Yuksel; Koçak, Akın - In: Psychology & marketing 39 (2022) 12, pp. 2384-2400

Persistent link: https://www.econbiz.de/10013465202

The effects of green brand image on brand loyalty : the case of mainstream fast food brands

Watson, Anna; Perrigot, Rozenn; Dada, Olufunmilola - In: Business strategy and the environment 33 (2024) 2, pp. 806-819

Persistent link: https://www.econbiz.de/10014467322

Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions

Santos, Susana; Gonc̦alves, Helena Martins; Mendes, Rita; … - In: Psychology & marketing 41 (2024) 3, pp. 610-627

Persistent link: https://www.econbiz.de/10014467622

Impact of excise tax on consumption, brand loyalty and health awareness : evidence from the United Arab Emirates

Hussain, Atia; ElKelish, Walaa Wahid; Al Mahameed, Muhammad - In: Cogent business & management 10 (2023) 1, pp. 1-21

The main purpose of this paper is to empirically analyze the impact of excise tax on excisable goods consumption, brand loyalty and health awareness in the United Arab Emirates (UAE) market. The research is conducted based on the self-administered questionnaire collected from the residents of...

Persistent link: https://www.econbiz.de/10014452154

Shaping halal into a brand? : factors affecting consumers’ halal brand purchase intention

Ali, Afzaal; Ali, Adnan; Sherwani, Mehkar - In: Journal of international food & agribusiness marketing … 29 (2017) 3, pp. 234-259

Persistent link: https://www.econbiz.de/10011800183