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ROMANCING WITH A BRAND: A CONCEPTUAL ANALYSIS OF ROMANTIC CONSUMER-BRAND RELATIONSHIP

SARKAR, Abhigyan - In: Management & Marketing 6 (2011) 1

, associated antecedents and consequences based on prior literature review. Prior literature states that an individual can love a … brand and the dimensional structure of this consumer-brand love is very similar to that of interpersonal romantic love. This … article has criticized prior literatures in the area of love and attachment. It has also analyzed how brand loyalty is …

Persistent link: https://www.econbiz.de/10008861739

Antécédents et rôles modérateurs de la fidélité à la marque

Ltifi, Moez; Hikkerova, Lubica - In: Revue Gestion 2000 : management & prospective 35 (2018) 6, pp. 101-117

Persistent link: https://www.econbiz.de/10012024573

Measures of strategic alliance performance, classified and assessed

Christoffersen, Jeppe; Plenborg, Thomas; Robson, Matthew J. - In: International Business Review 23 (2014) 3, pp. 479-489

Over the last three decades, strategic alliance performance has been an important research topic within the international business and management fields. Researchers have investigated a number of factors explaining performance but often find diverging results. Scholars have suggested that one...

Persistent link: https://www.econbiz.de/10010931156

The construct validity of the h -index

Barnes, Cameron Stewart - In: Journal of Documentation 72 (2016) 5, pp. 878-895

within the sector, as well as current attitudes towards the measurement of academic performance. Originality/value The …

Persistent link: https://www.econbiz.de/10014855460

Measuring Motivations for Media Exposure: A Thesis

Vettehen, Paul Hendriks; Snippenburg, Leo Van - In: Quality & Quantity: International Journal of Methodology 36 (2002) 3, pp. 259-276

Persistent link: https://www.econbiz.de/10009396424

Seeking Construct Validity in Interpersonal Trust Research: A Proposal on Linking Theory and Survey Measures

Bulloch, Sarah - In: Social Indicators Research 113 (2013) 3, pp. 1289-1310

This paper highlights the under-emphasised connection between theoretical conceptualisations and empirical operationalisations in the field of trust research. The paper proposes a matching of specific surveys measures with conceptualisations in order to work towards a more theoretically-informed...

Persistent link: https://www.econbiz.de/10010698314