This research aimed to determine the Influence of Advertising on Consumer based Brand loyalty in sports shoe business. The objectives of this research were 1) To determine stimulus of promotion on brand loyalty. 2) To determine influence of advertisement on brand trust, perceived quality. 3) To...

Brand is the most valuable asset of any company and promoting the product of that company through a brand ambassador can enhance brand value or equity which in turn can be leveraged through brand extension. Although brand personality also nourishes brands to gain market share, command premium...

Building and maintaining brand loyalty has been one of the areas of significant interest to marketers from a very long time. Marketers have done extensive research and have come up with various means to maintain the brand loyalty of customers. One of the recent means is the social media...

Die deutsch-deutsche Markenlandschaft -- DIE AUSGANGSSITUATION -- MARKENSOZIOLOGISCHE GRUNDSÄTZE -- PSYCHOSOZIALE FUNKTION DER OSTMARKEN -- MARKE UND KONSUM IN DER DDR – EINE WERBE- UND MARKENFREIE ZONE? -- ERFOLGSSTRATEGIEN DER OSTMARKEN -- Erfolgreiche Ostmarken von Anker bis Zetti -- ANKER...