The landmark Waxman-Hatch Act of 1984 represented a "grand compromise" legislation that sought to balance incentives for innovation by establishing finite periods of market exclusivity yet simultaneously providing access to lower cost generics expeditiously following patent expiration. Here we...

Indian women are known for the way they dress and silk sarees add to their elegance. With changing social and economic conditions, dressing styles of Indian women have changed. When looking forward to a grand occasion women tend to wear silk sarees. The traditional golden ‘Zari' silk sarees...

The study was designed to measure the relationship of customer brand engagement's dimensions (cognitive processing, affection and activation) and online brand experience, and influence of online brand experience on brand satisfaction and brand loyalty. Additionally, the study aims to answer the...

This study aims to examine: 1. Relation of the influence of promotion through social media Instagram on purchasing decisions, 2. Relationship of brand awareness to purchasing decisions, 3. Relationship of brand equity to purchasing decisions, 3. Effect of brand loyalty on purchasing decisions,...

This study aims to examine: 1. Relation of the influence of promotion through social media Instagram on purchasing decisions, 2. Relationship of brand awareness to purchasing decisions, 3. Relationship of brand equity to purchasing decisions, 3. Effect of brand loyalty on purchasing decisions,...

Purpose: The purpose of this research is to examine the impact of brand image, satisfaction, trust and relationship towards brand loyalty mediated by brand relationship.Design/methodology/approach: This paper uses the PLS (SEM) technique for analysis and hypotheses testing. The data was...

Industrial sector plays radical role in the economic development around the world. However, in Jordan, this vital sector faces some problems. They are not able to compete with foreign brands, and not paying more attention to brand loyalty. Brand loyalty is still a researchable area. Brand...

Hotel operators struggle to satisfy the wants of their customers and subsequently retain them by attempting to know the factors that could build up a strong brand relationships and loyal customer base. Over the recent decade, practitioners have engaged in making and maintaining future...

This paper examines the loyalty of Chinese listed firms in repeat borrowing from banks. Paired observations of firm-bank loan duration provide a unique panel data set of dynamic relationship between China's listed firms and their credit providers. This study explores firms’ borrowing patterns...

Purpose – This research aims to examine the role of consumers’ brand trust and attachment on advocacy intention before and after the occurrence of brand misconduct in retail banking. In addition, the influence of brand attachment on consumers’ willingness to switch, advocate for, and...