The purpose of this research is to explore the relationship between brand engagement in self-concept and brand loyalty in the virtual shopping in the metaverse. By examining the relationship between consumers' self-concept and their engagement with brands in the virtual shopping environment,...

This study examines behavioral brand loyalty in a product category that, based on industry evidence, is expected to exhibit high loyalty: liquor (distilled spirits). The motivation for the study is to extend knowledge of the factors that underlie behavioral loyalty, including brand...

Supervised Machine Learning (SML) is the quest for algorithms that explanation from remotely provided occurrences to deliver general speculations, which then make predictions about future instances.The present exploration investigates the loyalty prediction issue of a brand through supervised...