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Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships

Bauer, Brittney C.; Carlson, Brad D.; Arnold, Mark J. - In: Psychology & marketing 40 (2023) 12, pp. 2539-2558

Persistent link: https://www.econbiz.de/10014432499

The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants

Dandis, Ala' Omar; Wallace-Williams, Donna Marie; Ni, … - In: The TQM journal : the international review of … 35 (2023) 7, pp. 2028-2051

Persistent link: https://www.econbiz.de/10014380895

Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective

Amenuvor, Fortune Edem; Akasreku, Frank; Mensah, Kobby A. - In: Marketing intelligence & planning 41 (2023) 7, pp. 903-922

Persistent link: https://www.econbiz.de/10014381224

How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?

Temesi, Ágoston; Lakner, Zoltán; Unger-Plasek, Brigitta - In: International journal of wine business research 35 (2023) 4, pp. 521-537

Persistent link: https://www.econbiz.de/10014432814

Effect of social media marketing on online travel purchase behavior post-COVID-19 : mediating role of brand trust and brand loyalty

Azhar, Mohd; Husain, Rehan; Hamid, Sheeba; Rahman, Mohd … - In: Future Business Journal 9 (2023), pp. 1-13

The present study intends to unleash the influence of social media marketing (SMM) on purchase intention (PI), brand trust (BT) and brand loyalty (BL) in the setting of online travel booking websites. It also analyses the mediating effect of BT and BL in the relationship between SMM and PI. This...

Persistent link: https://www.econbiz.de/10014373762

Building value co-creation with social media marketing, brand trust, and brand loyalty

Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014364678

Parasocial relationships and social media interactions : building brand credibility and loyalty

Lacap, Jean Paolo Gomez; Cruz, Mary Rose Maharlika; … - In: Spanish journal of marketing 28 (2024) 1, pp. 77-97

Persistent link: https://www.econbiz.de/10015190162

Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling

Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135

Persistent link: https://www.econbiz.de/10015190421

Does enduring brand loyalty in mobile financial service platforms require strong commitment? : a stimulus-organism-response (SOR) perspective

Saha, Rajesh Kumar; Ali, Md. Borak - In: Journal of financial services marketing 29 (2024) 4, pp. 1623-1634

Persistent link: https://www.econbiz.de/10015192562

Exploring the mutual relationships of brand equity in the tourism and hospitality sector

Huang, Yung-Chuan - In: Management decision 63 (2025) 1, pp. 242-263

Persistent link: https://www.econbiz.de/10015197670