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Adaptation and validation of the Polish version of the team boosting behaviors scale

Haffer, Joanna - In: Central European Management Journal 32 (2024) 3, pp. 392-407

Purpose The article aims to present the results of adapting the team boosting behaviors (TBB) scale to Polish cultural conditions and validating it. Design/methodology/approach The research methodology consisted of three steps. In the first step, I translated the TBB scale into Polish using a...

Persistent link: https://www.econbiz.de/10015077464

Enhancing brand loyalty : a relationship marketing perspective within the context of contractual services

Chatzi, Sofia; Peitzika, Eirini; Konsolaki, Georgia - In: Journal of relationship marketing : innovations and … 23 (2024) 4, pp. 272-304

Persistent link: https://www.econbiz.de/10015190436

I love to hate you : loyalty for disliked brands and the role of nostalgia

Demirbag-Kaplan, Melike; Yildirim, Cansu; Gulden, Selin; … - In: The journal of brand management : an international journal 22 (2015) 2, pp. 136-153

Persistent link: https://www.econbiz.de/10011288573

The moderator role of brand awareness and brand loyalty on consumers' online impulse buying behavior

Yiğit, Melis Kaytaz; Tığlı, Mehmet - 2018

Persistent link: https://www.econbiz.de/10011883916

The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands

Huber, Frank; Eisele, Anita; Meyer, Frederik - In: Psychology & marketing 35 (2018) 1, pp. 47-63

Persistent link: https://www.econbiz.de/10011970171

Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty

Bapat, Dhananjay; Thanigan, Jayanthi - In: Global business review 17 (2016) 6, pp. 1357-1372

Persistent link: https://www.econbiz.de/10011665165

Exploring the role of brand identification and brand love in generating higher levels of brand loyalty

Alnawas, Ibrahim; Altarifi, Shadi - In: Journal of vacation marketing : an international journal 22 (2016) 2, pp. 111-128

Persistent link: https://www.econbiz.de/10011581861

Positive affectivity as a predictor of consumers' propensity to be brand loyal

Pulligadda, Sanjay; Kardes, Frank R.; Cronley, Maria L. - In: The journal of brand management : an international journal 23 (2016) 2, pp. 216-228

Persistent link: https://www.econbiz.de/10011459533

Is two always better than one? : customer perception on the merger of startup decacorn companies

Putra, Ilham Fauzan; Windasari, Nila Armelia; … - In: Journal of open innovation : technology, market, and … 7 (2021) 4, pp. 1-22

Recently, the two decacorn Startups in Indonesia decided to collaborate with a merger scheme and accumulate over 100 million monthly active users. The Merger triggers a new perception for customers and has an impact on the level of Brand Loyalty. However, no research examines how customer...

Persistent link: https://www.econbiz.de/10012695913

Emotional branding scale and its role in formation of brand trust

Singla, Vikas; Gupta, Gaurav - In: Paradigm : the journal of Institute of Management Technology 23 (2019) 2, pp. 148-163

Persistent link: https://www.econbiz.de/10012161142