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Loyalty regardless of brands? : examing three nonperformance effects on brand loyalty in a tourism context
Li, Xiang - In: Journal of travel research : a quarterly publication of … 49 (2010/11) 3, pp. 323-336
Persistent link: https://www.econbiz.de/10008651023
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Four essays on modeling brand choice and brand loyalty
Silberhorn, Nadja - 2010
Persistent link: https://www.econbiz.de/10008654412
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Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank; Regier, Stefanie; Kissel, Patrick - 2009 - 1. Aufl.
VII Inhaltsverzeichnis Abbildungsverzeichnis IX Tabellenverzeichnis ...
Persistent link: https://www.econbiz.de/10003893026
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Factors influencing brand loyalty in professional sports fans
Lin, Yun-tsan; Lin, Chen-hsien - In: Global journal of business research : GJBR 2 (2008) 1, pp. 69-84
Persistent link: https://www.econbiz.de/10003954653
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Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; Wells, … - In: Journal of organizational behavior management 30 (2010) 2, pp. 161-175
Persistent link: https://www.econbiz.de/10003991309
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The relationship between corporate responsibility and brand loyalty in retailing : the mediating role of trust
Perrini, Francesco; Castaldo, Sandro; Misani, Nicola; … - In: Global challenges in responsible business, (pp. 191-214). 2010
Persistent link: https://www.econbiz.de/10003996919
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Confirmatory study on brand equity and brand loyalty : a special look at the impact of attitudinal and behavioural loyalty
Chahal, Hardeep; Bala, Madhu - In: Vision : the journal of business perspective 14 (2010) 1/2, pp. 1-12
Persistent link: https://www.econbiz.de/10008647362
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Effects of trust beliefs on consumers' online intentions
Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: European journal of marketing : EJM 45 (2011) 6, pp. 936-962
Persistent link: https://www.econbiz.de/10009231674
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Female consumers : decision-making in brand-driven retail
Granot, Elad; Greene, Henry; Brashear-Alejandro, Thomas - In: Journal of business research : JBR 63 (2010) 8, pp. 801-808
Persistent link: https://www.econbiz.de/10009238396
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Brand loyalty in emerging markets
Nguyen, Tho D.; Barrett, Nigel J.; Miller, Kenneth E. - In: Marketing intelligence & planning 29 (2011) 3, pp. 222-232
Persistent link: https://www.econbiz.de/10009156895