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Building brand loyalty through managing brand community commitment
Hur, Won-moo; Ahn, Kwang-ho; Kim, Minsung - In: Management decision : MD 49 (2011) 7, pp. 1194-1213
Persistent link: https://www.econbiz.de/10009355105
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A framework for assessment of brand loyalty score for commodities
Punniyamoorthy, Murugesan; Mahadevan, Balasubramanian; … - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 3/4, pp. 243-260
Persistent link: https://www.econbiz.de/10009427428
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Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F.; Mosca, Joseph B. - In: Journal of business & economics research 10 (2012) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
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Should consumers be in love with brands? : an investigation into the influence that specific consumer-brand relationships have on the quality of the bonds that consumers develop wi...
Nobre, Helena - In: Journal of transnational management : the official … 16 (2011) 4, pp. 270-281
Persistent link: https://www.econbiz.de/10009500786
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Service quality, brand loyalty, and profit growth in UK budget hotels
Ekinci, Yüksel; Zeglat, Dia; Whyatt, Georgina - In: Tourism analysis : an interdisciplinary tourism & … 16 (2011) 3, pp. 259-270
Persistent link: https://www.econbiz.de/10009388322
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Consumer involvement with the product and the nature of brand loyalty
VonRiesen, R. Dale; Herndon, Neil C. - In: Journal of marketing channels : ... distribution … 18 (2011) 4, pp. 327-352
Persistent link: https://www.econbiz.de/10009404733
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Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh; Melewar, T. C.; Lim, Lynn; … - In: The marketing review 11 (2011) 3, pp. 205-225
Persistent link: https://www.econbiz.de/10009408590
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Brand equity, brand loyalty and consumer satisfaction
Nam, Janghyeon; Ekinci, Yuksel; Whyatt, Georgina - In: Annals of tourism research : ATR ; a social sciences journal 38 (2011) 3, pp. 1009-1030
Persistent link: https://www.econbiz.de/10009300820
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Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes; González-Benito, Óscar - In: Marketing letters : a journal of research in marketing 22 (2011) 3, pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
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Demystifying customer brand engagement : exploring the loyalty nexus
Hollebeek, Linda D. - In: Journal of marketing management : MM 27 (2011) 7/8, pp. 785-807
Persistent link: https://www.econbiz.de/10009310364