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Social effects on customer retention
Nitzan, Irit; Libai, Barak - In: MSI reports : working paper series (2010) 2, pp. 143-192
Persistent link: https://www.econbiz.de/10009006665
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Brand personalities and consumer-brand relationships as elements of successful brand management
Güse, Katharina S. - 2011
Persistent link: https://www.econbiz.de/10009009272
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The effects of advertising spending on brand loyalty in services
Ha, Hong Youl; John, Joby; Janda, Swinder; Muthaly, … - In: European journal of marketing : EJM 45 (2011) 4, pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
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Brand failures : the truth about the 100 biggest branding mistakes of all time
Haig, Matt - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10009011501
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Fostering international brand loyalty through committed and attached relationships
Tsai, Shu-pei - In: International business review : the official journal of … 20 (2011) 5, pp. 521-534
Persistent link: https://www.econbiz.de/10009380911
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Relation between brand equity and purchase intention in hotel industry
Bian, Jing; Liu, Chunhui - In: International journal of services and standards 7 (2011) 1, pp. 18-34
Persistent link: https://www.econbiz.de/10009245088
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The effectiveness of sales promotion tools among Indian consumers : an empirical study
Mittal, Manish; Sethi, Poojae - In: Journal of promotion management : JPM 17 (2011) 2, pp. 165-182
Persistent link: https://www.econbiz.de/10009248104
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Strategic relationship management and service brand marketing
Tsai, Shu-pei - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1194-1213
Persistent link: https://www.econbiz.de/10009267032
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Does psychic distance have effect on brand acceptance? : case of an emerging market
Srivastava, R. K. - In: International journal of strategic change management : IJSCM 3 (2011) 4, pp. 302-322
Persistent link: https://www.econbiz.de/10009505744
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Friend of foe : in enjoying playfulness, do innovative consumers tend to switch brand?
Aroean, Lukman - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 67-80
Persistent link: https://www.econbiz.de/10009509234