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The impact of relational bonds on brand loyalty : the mediating effect of brand relationship quality
Huang, Chao-Chin; Fang, Shih Chieh; Huang, Shyh-ming; … - In: Managing service quality : MSQ ; an international journal 24 (2014) 2, pp. 184-204
Persistent link: https://www.econbiz.de/10010253986
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Impact of consumer social responsibility and brand social responsibility image on brand loyalty
Sinha, P. K.; Mishra, Hari Govind; Singh, Sarabjot - 2014
Persistent link: https://www.econbiz.de/10010337508
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An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
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The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
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Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
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Generation Y females online : insights from brand narratives
Ruane, Lorna; Wallace, Elaine - In: Qualitative market research : an international journal 16 (2013) 3, pp. 315-335
Persistent link: https://www.econbiz.de/10009765589
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Hotel category switching behavior : evidence of mobility, stasis or loyalty
Dioko, Leonardo A. N.; So, Siu-ian; Harrill, Rich - In: International journal of hospitality management 34 (2013), pp. 234-244
Persistent link: https://www.econbiz.de/10009766694
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The influence of customer brand identification on hotel brand evaluation and loyalty development
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: International journal of hospitality management 34 (2013), pp. 31-41
Persistent link: https://www.econbiz.de/10009766748
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Different ways of saying goodbye : outlining three types of abandonment of a product category
Suarez, Maribel; Chauvel, Marie Agnes - 2012
Persistent link: https://www.econbiz.de/10009768153
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Perceived value of retail service and loyalty to the commercial chain : the role of propensity to buy store brands
Rubio Benito, Natalia; Vilaseñor, Nieves; Yagüe … - In: The international review of retail, distribution and … 23 (2013) 5, pp. 493-510
Persistent link: https://www.econbiz.de/10010222160