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The influence of brand trust and brand identification on brand evangelism
Becerra, Enrique P.; Badrinarayanan, Vishag - In: The journal of product & brand management 22 (2013) 5/6, pp. 371-383
Persistent link: https://www.econbiz.de/10010224840
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Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj; Jindal, Rupinder P.; Blair, Edward A. - In: Journal of retailing 89 (2013) 4, pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
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Brand trust is the foundation to brand loyalty
Gregory, James R. - In: Trust Inc. : strategies for building your company's …, (pp. 33-40). 2014
Persistent link: https://www.econbiz.de/10010227645
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When multiple identities compete : the role of centrality in self-brand connections
Harmon-Kizer, Tracy R.; Kumar, Anand; Ortinau, David; … - In: Journal of consumer behaviour : an international … 12 (2013) 6, pp. 483-495
Persistent link: https://www.econbiz.de/10010230123
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Developing brand loyalty in services : a hierarchy of effects model
Tsiotsou, Rodoula H. - In: Delivering value in turbulent times : AMA Summer …, (pp. 391-398). 2012
Persistent link: https://www.econbiz.de/10010191482
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Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin; Stokburger-Sauer, Nicola - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
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Brand presence in digital space
Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
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The antecedents of consumer participation in consumption-related communities : a systematic review of prior research
Relling, Marleen - In: Marketing : ZFP ; journal of research and management 35 (2013) 3, pp. 197-216
Persistent link: https://www.econbiz.de/10009792234
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Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam; Uncles, Mark; Laurent, Gilles - In: European journal of marketing : EJM 47 (2013) 10, pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724