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Reasons for variation in SCR for private label brands
Dawes, John - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1804-1824
Persistent link: https://www.econbiz.de/10010205981
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Wine tourism experience effects of the tasting room on consumer brand loyalty
Bruwer, Johan; Coode, Michael; Saliba, Anthony; Herbst, … - In: Tourism analysis : an interdisciplinary tourism & … 18 (2013) 4, pp. 399-414
Persistent link: https://www.econbiz.de/10010206951
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Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Paharia, Rajat - 2013
Persistent link: https://www.econbiz.de/10009769925
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Brand personality as a predictor in the product/firm relationship as it relates to brand loyalty during periods of brand stress, catastrophic events or recalls
Becker, Kip; Nobre, Helena - In: Journal for global business advancement : JGBA 6 (2013) 3, pp. 212-225
Persistent link: https://www.econbiz.de/10009773744
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The impact of media on brand loyalty : a study of central Chennai region, India
Rangarajan, R.; Ponnarasi, B. - In: International journal of management & transformation : … 6 (2012) 1/2, pp. 53-63
Persistent link: https://www.econbiz.de/10009775190
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The remarkable consumer experience of brands as drivers to a deep consumer-brand relationship
Loureiro, Sandra M. C. - In: Psychology of branding, (pp. 39-54). 2013
Persistent link: https://www.econbiz.de/10009775623
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The role of perceiveed quality and satisfaction in explaining customer brand loyalty : mobile phone service in Jordan
Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business innovation and research 7 (2013) 4, pp. 393-413
Persistent link: https://www.econbiz.de/10010212405
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A brand choice model for TV advertising management using single-source data
Ban, Masataka; Terui, Nobuhiko; Abe, Makoto - In: Marketing letters : a journal of research in marketing 22 (2011) 4, pp. 373-389
Persistent link: https://www.econbiz.de/10010217763
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Symbolic consumption of tourism destination brands
Ekinci, Yuksel; Sirakaya-Turk, Ercan; Preciado, Sandra - In: Journal of business research : JBR 66 (2013) 6, pp. 711-718
Persistent link: https://www.econbiz.de/10009739966
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The specific appearance of brand loyalty in generation y consumption
Pronay, Szabolcs; Hetesi, Erzsebet - In: Economic research 25 (2012) 2, pp. 33-46
Persistent link: https://www.econbiz.de/10009742675