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Impact of European egg marking system in France : empirical time series analysis between 2017 and 2022
Bosseaux, Jessica; Balcombe, Kelvin G.; Aurier, Philippe - In: Review of agricultural, food and environmental studies 105 (2024) 2/3, pp. 229-250
Persistent link: https://www.econbiz.de/10015179716
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The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development
Aurier, Philippe; N'Goala, Gilles - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 303-325
Persistent link: https://www.econbiz.de/10003986393
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Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe; Lanauze, Gilles Séré de - In: International journal of retail & distribution management 39 (2011) 11, pp. 810-835
Persistent link: https://www.econbiz.de/10009407694
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Impacts of perceived brand relationship orientation on attitudinal loyalty : an application to strong brands in the packaged good sector
Séré de Lanauze, Gilles; Aurier, Philippe - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1602-1627
Persistent link: https://www.econbiz.de/10009707874
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Using affect-expectations theory to explain the direction of the impacts of experiential emotions on satisfaction
Aurier, Philippe; Guintcheva, Guergana - In: Psychology & marketing 31 (2014) 10, pp. 900-913
Persistent link: https://www.econbiz.de/10010484312
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The dynamics of emotions in move consumption : a spectator-centred approach
Aurier, Philippe; Guintcheva, Guergana - In: International journal of arts management 17 (2015) 2, pp. 5-18
Persistent link: https://www.econbiz.de/10010515319
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Les modèles Logit et Probit multivariés pour la modélisation des achats simultanés : présentation, utilisation, intérêts et limites
Aurier, Philippe; Mejía, Victor - In: Recherche et applications en marketing 29 (2014) 2, pp. 79-98
Persistent link: https://www.econbiz.de/10011474818
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Should it be told or tasted? : impact of sensory versus nonsensory cues on the categorization of low-alcohol wines
Masson, Josselin; Aurier, Philippe - In: Journal of wine economics 10 (2015) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10011401473
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Developing in-store brand strategies and relational expression through sales promotions
Mussol, Sarah; Aurier, Philippe; Sere de Lanauze, Gilles - In: Journal of retailing and consumer services 47 (2019), pp. 241-250
Persistent link: https://www.econbiz.de/10011995588
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The child–brand relationship : social interactions matter
Rodhain, Angélique; Aurier, Philippe - In: The journal of product & brand management 25 (2016) 1, pp. 84-97
Persistent link: https://www.econbiz.de/10011563041