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31
Modifying wine alcohol content : sensory and non-sensory impacts on quantities consumed
Masson, Josselin
;
Aurier, Philippe
- In:
International journal of entrepreneurship and small business
32
(
2017
)
1/2
,
pp. 102-117
Persistent link: https://www.econbiz.de/10011804277
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32
The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products
Aurier, Philippe
;
Mejía, Victor D.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 163-175
Persistent link: https://www.econbiz.de/10012285557
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33
Disentangling the respective impacts of assortment size and alignability on perceived assortment variety
Mejía, Victor D.
;
Aurier, Philippe
;
Huaman-Ramirez, Richard
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012433852
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34
The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods
Aurier, Philippe
;
Mejía, Victor D.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1244-1266
Persistent link: https://www.econbiz.de/10012659723
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35
Co-creating a wine : a dyadic approach to consumer experiental value and SME value creation
Garcia, Karine
;
Aurier, Philippe
;
Rodhain, Angélique
- In:
International journal of entrepreneurship and small business
36
(
2019
)
3
,
pp. 274-291
Persistent link: https://www.econbiz.de/10012058220
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36
Linking branding strategy to ownership structure, financial performance and stability : case of French wine cooperatives
Challita, Sandra
;
Aurier, Philippe
;
Sentis, Patrick
- In:
International journal of entrepreneurship and small business
36
(
2019
)
3
,
pp. 292-307
Persistent link: https://www.econbiz.de/10012058221
Saved in:
37
The decision to purchase a bundled cultural pass : the role of pre-existing attitudinal and behavioural relationships with one network member
Aurier, Philippe
;
Guintcheva, Guergana
; …
- In:
International journal of arts management
21
(
2019
)
2
,
pp. 70-82
Persistent link: https://www.econbiz.de/10012060759
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