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Consumer behaviour
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Biswas, Abhijit
59
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16
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14
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12
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9
Lee, Jong-Ho
8
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7
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7
Zeevi, Assaf
6
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5
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4
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4
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4
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4
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3
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Journal of business research : JBR
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International journal of internet marketing and advertising : IJIMA
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Journal of Consumer Marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Psychology & marketing
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The Sage handbook of advertising
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ECONIS (ZBW)
54
OLC EcoSci
29
RePEc
9
BASE
3
Other ZBW resources
3
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1
Is a website known by the banner ads it hosts? : assessing forward and reciprocal spillover effects of banner ads and host websites
Thota, Sweta Chaturvedi
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 877-905
Persistent link: https://www.econbiz.de/10009674957
Saved in:
2
Exploring social entrepreneurship of the first social enterprise in South Korea : the case of the founder of Dong Wha Pharm
Song, Ji Hee
- In:
Asia marketing journal
24
(
2023
)
4
,
pp. 152-160
Persistent link: https://www.econbiz.de/10013555684
Saved in:
3
Interacting with chatbots : message type and consumers' control
Whang, Jeong Bin
;
Song, Ji Hee
;
Lee, Jong-Ho
;
Choi, Boreum
- In:
Journal of business research : JBR
153
(
2022
),
pp. 309-318
Persistent link: https://www.econbiz.de/10013534034
Saved in:
4
Are contextual advertisements effective? : the moderating role of complexity in banner advertising
Chun, Kwang Yeun
;
Song, Ji Hee
;
Hollenbeck, Candice R.
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 351-371
Persistent link: https://www.econbiz.de/10010362882
Saved in:
5
Enhancing student learning in marketing courses : an exploration of fundamental principles for website platforms
Hollenbeck, Candice R.
;
Mason, Charlotte H.
;
Song, Ji Hee
- In:
Journal of marketing education : JME
33
(
2011
)
2
,
pp. 171-182
Persistent link: https://www.econbiz.de/10009273955
Saved in:
6
Peer-to-peer media opportunities
Austin, Caroline Graham
;
Zinkhan, George M.
;
Song, Ji Hee
- In:
The Sage handbook of advertising
,
(pp. 349-365)
.
2007
Persistent link: https://www.econbiz.de/10003570554
Saved in:
7
Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee
;
Kim, Hye Young
;
Kim, Sahangsoon
;
Lee, Sung Won
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
Saved in:
8
The value of social presence in mobile communications
Song, Ji Hee
;
Hollenbeck, Candice R.
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 611-632
Persistent link: https://www.econbiz.de/10011401720
Saved in:
9
Editorial: recent trends in advertising and required research in emerging markets : an Asian perspective
Lee, Jong-Ho
;
Song, Ji Hee
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 507-510
Persistent link: https://www.econbiz.de/10012200280
Saved in:
10
When are personalized promotions effective? : the role of consumer control
Kim, Hye Young
;
Song, Ji Hee
;
Lee, Jong-Ho
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 628-647
Persistent link: https://www.econbiz.de/10012200304
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