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Relationship marketing
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Johnson, Jean L.
87
Grégoire, Yany
46
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29
Cullen, John B.
24
Sakano, Tomoaki
19
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17
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12
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10
Grewal, Rajdeep
9
Legoux, Renaud
8
Saini, Amit
8
Echambadi, Raj
6
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5
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Sénécal, Sylvain
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Journal of the Academy of Marketing Science
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Industrial marketing management : the international journal for industrial and high-tech firms
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Waseda business & economic studies
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ECONIS (ZBW)
94
OLC EcoSci
49
RePEc
9
Other ZBW resources
5
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71
Proactive handling of flight overbooking : how to reduce negative eWOM and the costs of bumping customers
Nazifi, Amin
;
Gelbrich, Katja
;
Grégoire, Yany
;
Koch, …
- In:
Journal of service research
24
(
2021
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10012522525
Saved in:
72
A systematic review of brand transgression, service failure recovery and product-harm crisis : integration and guiding insights
Khamitov, Mansur
;
Grégoire, Yany
;
Suri, Anshu
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 519-542
Persistent link: https://www.econbiz.de/10012290970
Saved in:
73
The effects of relationship length on customer profitability after a service recovery
Béal, Mathieu
;
Sabadie, William
;
Grégoire, Yany
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 293-305
Persistent link: https://www.econbiz.de/10012144812
Saved in:
74
The effects of service crises and recovery resources on market reactions : an event study analysis on data breach announcements
Rasoulian, Shahin
;
Grégoire, Yany
;
Legoux, Renaud
; …
- In:
Journal of service research
26
(
2023
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10014246193
Saved in:
75
Striking the right notes : long- and short-term financial impacts of musicians' charity advocacy versus other signaling types
Nguyen, Chau Minh
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 217-233
Persistent link: https://www.econbiz.de/10014637593
Saved in:
76
How do observers react to companies' humorous responses to online public complaints?
Béal, Mathieu
;
Grégoire, Yany
- In:
Journal of service research
25
(
2022
)
2
,
pp. 242-259
Persistent link: https://www.econbiz.de/10013268018
Saved in:
77
Let's laugh about it! : using humor to address complainers’ online incivility
Béal, Mathieu
;
Grégoire, Yany
;
Carrillat, François A.
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 34-51
Persistent link: https://www.econbiz.de/10014228864
Saved in:
78
Marketing to prevent radicalization : a first attempt at delimiting the field : editorial
Radanielina Hita, Marie Louise
;
Grégoire, Yany
- In:
Journal of public policy & marketing
42
(
2023
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014228880
Saved in:
79
Special issue: negative events in marketing
Grégoire, Yany
(
ed.
);
Laufer, Daniel
(
ed.
)
-
2025
Persistent link: https://www.econbiz.de/10015325126
Saved in:
80
Boundary-breaking opportunities in service failure and recovery
Mirza, Jeeshan
;
Grégoire, Yany
;
Ranaweera, Chatura
; …
- In:
Journal of service management
36
(
2025
)
1
,
pp. 100-132
Persistent link: https://www.econbiz.de/10015401056
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