Increase in the effectiveness and the reduction of costs are still important up-to-date targets for the today’s companies. To achieve good and fast results in these areas, the companies focus their attention on supply chains. The leadership can be gained only by those who, together with...

Целью статьи является исследование проблемы отсутствия модели цепочки поставок для предприятий, предоставляющих услуги. В качестве примера взяты процессы...

The assessment of the value of interfirm relations is found to be an important step in the process of management of enterprises integrated in supply chains. The focus is on the substantiation of managerial decision-making regarding the selection of the best partner and assessment of the value of...

Rural Informatics for ASEAN Agribusiness Transformation is the collection of extensive research in the field of Technology Management. This book illustrates how technology strategies work in the agricultural sector. Information Communication Technology (ICT) does not just provide information to...

In the European Union, medicines are regulated products subject to both single market (e.g., regional exhaustion of property rights) and country specific health care regulations (e.g., medicines pricing and distribution regulation). This gives rise to parallel trade (PT), a phenomenon that takes...

In this paper, a revenue sharing contract is designed to coordinate a distribution channel where the demand of the product is ramp-type price and effort sensitive. It is shown that traditional revenue sharing contract does not coordinate the system. As an alternative, two new mechanisms are...

Qualitätsmanagement im Überblick -- Innovationstreiber und Neuheiten im Qualitätsmanagement -- Qualitätsmanagement in verschiedenen Unternehmensbereichen -- Ansätze, Methoden und Werkzeuge im Qualitätsmanagement -- Qualitätsmanagement der Zukunft.

1. Marketing and Marketing Mix -- 2. Visualization of Product -- 3. Visualization of Price -- 4. Visualization of Place -- 5. Visualization of Promotion -- 6. Marketing Mix Modeling -- 7. The Transformation of Marketing Mix. .