Rudniy, Alex; Rudna, Olena; Park, Arim - In: Journal of Fashion Marketing and Management: An … 28 (2023) 3, pp. 503-524
Purpose This paper seeks to demonstrate the value of using social media to capture fashion trends, including the popularity of specific features of clothing, in order to improve the speed and accuracy of supply chain response in the era of fast fashion. Design/methodology/approach This study...