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transportation sector. Design/methodology/approach – A framework is presented to highlight the role of internet and information … systems in the transportation sector. The paper discusses the complexities associated with embracing these internet …
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Purpose – The paper aims to highlight the focus on short‐term profitability by transportation service providers in a … notoriously cyclical business, often at the expense of developing customer loyalty. It urges transportation service providers to …/methodology/approach – The insights into the marketing aspects of the transportation services industry were developed based on interviews and …
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. Research limitations/implications – The analysis has been focused on ocean container shipping, the primary transportation mode …
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