Gopal, Gurram; Cline, Steve - In: Supply Chain Management: An International Journal 12 (2007) 2, pp. 85-87
Purpose – The paper aims to highlight the focus on short‐term profitability by transportation service providers in a … notoriously cyclical business, often at the expense of developing customer loyalty. It urges transportation service providers to …/methodology/approach – The insights into the marketing aspects of the transportation services industry were developed based on interviews and …