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The formation of a nation tourism brand of Ukraine

Melnychenko, Svitlana; Bosovska, Myroslava; Okhrimenko, Alla - In: Baltic Journal of Economic Studies 7 (2021) 2, pp. 161-169

Persistent link: https://www.econbiz.de/10012587094

Effects of marketing indicators application on brand evaluation

Janjić, Ljubica; Arsić, Ljiljana; Anđelković, Žaklina - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 13 (2022) 2, pp. 91-98

Persistent link: https://www.econbiz.de/10013548915

The impact of brand social media marketing on the dynamics of the company's share value

Fayvishenko, Diana; Cherniavska, Liudmyla; Bondarenko, Iryna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 24-32

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising … global companies. The advantages of social media marketing activities of companies for brand promotion in the context of …

Persistent link: https://www.econbiz.de/10014371857

Effectiveness of branding of intercompany cooperation in the context of economy digitalisation

Kovalchuk, Svitlana; Perevozova, Iryna; Kobets, Dmytro - In: Baltic Journal of Economic Studies 9 (2023) 3, pp. 116-124

Persistent link: https://www.econbiz.de/10015135972

The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market

Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686

Persistent link: https://www.econbiz.de/10010234738

The affecvtive and cognitive components as factors in country branding

Petkovska Mirčevska, Tatjana; Daniloska, Nataša; … - In: Economic development : journal of the Institute of … 15 (2013) 1/2, pp. 45-57

Persistent link: https://www.econbiz.de/10010191587

The impact of brand rating dispersion on firm value

Luo, Xueming; Raithel, Sascha; Wiles, Michael A. - In: Journal of marketing research : JMR 50 (2013) 3, pp. 399-415

Persistent link: https://www.econbiz.de/10009755683

Brand-size complementarity in the choice of retail stores

Kang, Hyoung Goo; Joo, Hailey Hayeon; Cho, Janghee - In: Applied economics letters 21 (2014) 4/6, pp. 413-416

Persistent link: https://www.econbiz.de/10010413703

Creativity and passion between global branding and country of origin roots

Aiello, Gaetano; Donvito, Raffaele; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 357-360

Persistent link: https://www.econbiz.de/10010408098

Factors affecting Jordanian consumer loyalty toward cellular phone brand

Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375

Persistent link: https://www.econbiz.de/10010409321