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Gesundheitsprofilierung von Lebensmittel-Markenartikeln : Messung, Determinanten und Implikationen
Jüttner, Clemens - 2009
Persistent link: https://www.econbiz.de/10004945917
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Ostmarken : zwichen Nischendasein und Marktführerschaft
Bethge, Johannes - 2006
Persistent link: https://www.econbiz.de/10004890534
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Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
Prießnitz, Horst (contributor) - 2006
Persistent link: https://www.econbiz.de/10004872731
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10004778340
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A branded world : adventures in public relations and the creation of superbrands
Levine, Michael - 2003
Persistent link: https://www.econbiz.de/10004780975
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United we brand : how to create a cohesive brand that's seen, heard, and remembered
Moser, Mike - 2003
Persistent link: https://www.econbiz.de/10004727775
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The business of brands
Miller, Jon; Muir, David - 2004
Persistent link: https://www.econbiz.de/10004817061