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Moment of truth : redefining the CEO's brand management agenda
Bauer, Andreas (contributor) - 2006
Persistent link: https://www.econbiz.de/10004843810
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Markenstrategien im Wettbewerb : empirische Untersuchungen zur Akzeptanz von Hersteller-, Handels- und Gattungsmarken (No Names)
Meffert, Heribert; Bruhn, Manfred - 1984
Persistent link: https://www.econbiz.de/10004660616
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Handbuch Markenführung : Kompendium zum erfolgreichen Markenmanagement ; Strategien, Instrumente, Erfahrungen
Bruhn, Manfred (contributor) - 2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004503476
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Brand management : planning and control
Bureau, Jack R. - 1981
Persistent link: https://www.econbiz.de/10004049567
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11 steps to brand heaven : the ultimate guide to buying an advertising campaign
Weinreich, Len - 1999
Persistent link: https://www.econbiz.de/10004022973
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The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom
Delano, Frank - 1999
Persistent link: https://www.econbiz.de/10004022974
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Stratégie et gestion de la marque industrielle : produits et services, business to business
Malaval, Philippe - 1998
Persistent link: https://www.econbiz.de/10004023078
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Creating brand loyalty : the management of power positioning and really great advertising
Czerniawski, Richard D.; Maloney, Michael W. - 1999
Persistent link: https://www.econbiz.de/10004034613
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Managing brand equity : capitalizing on the value of a brand name
Aaker, David A. - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10004108696
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Brands in the balance : meeting the challenges to commercial identity
Drawbaugh, Kevin - 2001
Persistent link: https://www.econbiz.de/10001511589