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Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings
Kahn, Barbara E.; Kalwani, Manohar U.; Morrison, Donald G. - 1988 - Rev
Persistent link: https://www.econbiz.de/10000767789
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Quality perceptions and asymmetric switching between brands
Allenby, Greg M.; Rossi, Peter E. - 1990
Persistent link: https://www.econbiz.de/10000811127
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Trademarks and brand management : selected annotations
Hill, Conrad R. (contributor) - 1976
Persistent link: https://www.econbiz.de/10000673130
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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National brand and store brand price competition : who hurts whom?
Sethuraman, Raj - 1995
Persistent link: https://www.econbiz.de/10000917641
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Brand awareness : retrieval re-considered
Holden, Stephen J. - 1995
Persistent link: https://www.econbiz.de/10000919316
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Why do manufacturers' products carry retailers' brands? : A transaction cost theory of private branding
Chen, Shih-fen; Hennart, Jean-François Marie André - 1995
Persistent link: https://www.econbiz.de/10000921771
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Consumer-based brand equity : an insight into its content and meaning
Jutila, Susanna - 1995
Persistent link: https://www.econbiz.de/10000921818
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Inducing multi-line salespeople to adopt house brands
Anderson, Erin; Robertson, Thomas S. - 1994
Persistent link: https://www.econbiz.de/10000897157
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Der magische Code : Marken-Tuning
Gerken, Gerd - 1995
Persistent link: https://www.econbiz.de/10000902374