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Markenkult : wie Waren zu Ikonen werden
Horx, Matthias (contributor); Wippermann, Peter (contributor) - 1995
Persistent link: https://www.econbiz.de/10000903778
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National brands versus private-labels : an empirical study of competition, advertising, and collusion
Parker, Philip M.; Kim, Namwoon - 1995
Persistent link: https://www.econbiz.de/10000908298
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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc - 1994
Persistent link: https://www.econbiz.de/10000909454
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Consumers' response to sequential out-of-stock contacts of a brand assortment
Verbeke, Willem J. M. I. (contributor) - 1997
Persistent link: https://www.econbiz.de/10000974961
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Brands, brand managers, and the management of brands : where to next?
Berthon, Pierre R.; Hulbert, James M.; Pitt, Leyland F. - 1997
Persistent link: https://www.econbiz.de/10000978951
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Personal computer brand loyalty
Jackson, Tyrone W.; Perloff, Jeffrey M. - 1996
Persistent link: https://www.econbiz.de/10000945303
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Influences of category structure on brand positioning and choice
Coupey, Eloise; Jung, Kwon - 1993
Persistent link: https://www.econbiz.de/10000866006
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Brands : economic ideology and consumer society
Casson, Mark - 1993
Persistent link: https://www.econbiz.de/10000867987
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"Extendibility of umbrella brands"
Dawar, Niraj - 1993
Persistent link: https://www.econbiz.de/10000869344
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How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian; Ray, Michael L. - 1993
Persistent link: https://www.econbiz.de/10000883454