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Why do consumers pay more for national brands than for store brands?
Sethuraman, Raj; Cole, Catherine - 1997
Persistent link: https://www.econbiz.de/10000988097
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Why store brand penetration varies by retailer
Dhar, Sanjay K.; Hoch, Stephen J. - 1997
Persistent link: https://www.econbiz.de/10000988118
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Marke und Markenführung : eine institutionstheoretische Analyse
Dörtelmann, Thomas - 1997
Persistent link: https://www.econbiz.de/10000991490
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History dependent brand switching : theory and evidence
Gilboa, Itzhak; Pazgal, Amit I. - 1995
Persistent link: https://www.econbiz.de/10000929572
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Pioneer brand advantage in Japan and the United States
Alpert, Frank (contributor) - 1996
Persistent link: https://www.econbiz.de/10000939494
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Handelsmarke oder Herstellermarke? : Überlegungen zur ökonomischen Effizienz
Müller-Hagedorn, Lothar - In: Handelsmarken : Entwicklungstendenzen und …, (pp. 153-166). 1997
Persistent link: https://www.econbiz.de/10001297656
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Brand constructs : the complementarity of consumer associative networks and multidimensional scaling
Henderson, Geraldine Rosa; Iacobucci, Dawn; Calder, Bobby J. - 1998
Persistent link: https://www.econbiz.de/10001355066
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
Esch, Franz-Rudolf (ed.) - 1999
Persistent link: https://www.econbiz.de/10001390698
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Brand names, ignorance, and quality guaranteeing premiums
Lott, John R. - In: Applied economics 20 (1988) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10001047165