Brand creation and management are among the central tasks of a Destination Management Organisation. The numerous actors … statements in the Bavarian state government's tourism policy concept to the destination brand Bavaria, using generally valid … criteria that are of decisive importance for brand success. The tourism policy concept is one of the central, publically …

new markets by brand extension. Therefore, consumption-psychological (strength of the parent brand, perceived quality of … the parent brand, perceived transfer-fit) as well as economic (conjoint analysis) approaches are applied. The results … group for manufacturer's brands. The example of the poultry brand Wiesenhof shows that brand extensions are an appropriate …

Brand creation and management are among the central tasks of a Destination Management Organisation. The numerous actors … statements in the Bavarian state government's tourism policy concept to the destination brand Bavaria, using generally valid … criteria that are of decisive importance for brand success. The tourism policy concept is one of the central, publically …

email in the brand communication of luxury goods. Referring to the model of intereffication it is stated that journalism and … serve as a reliable source of multimedia-ready information for journalists. In addition, a collection of luxury brand … opportunities regarding the creation of luxury brand worlds. …