In this article, we provide a comprehensive review of the literature on economic models of national brand — store brand … directions for modelers of national brand — store brand competition? We review 47 articles published or written during the period … 1966–2011, present the model characteristics of the key articles, and develop over 160 results pertaining to national brand …

brand management and public policy as well as theoretical implications for the study of human learning and memory. Prior to …

We develop two models to test hypotheses on the specific impact of brand and category characteristics on consumer stock … hedonic product groups than in utilitarian product groups and consumers are more brand loyal to high equity brands than to low … equity brands. Brand loyalty is especially strong for high equity brands in hedonic product groups. Our study also confirms …

Companies in the hospitality sector (hotels, restaurants etc.) aim to distinguish their brand image and differentiate … their product or service among the competitors by adopting particular brand strategies since identifying a target customer … role of strategic co-brand management in the hospitality sector. This review paper aims to critically discuss the current …

that a brand is perceived by consumers as having a sex, a sexual state and a gender. An exploratory qualitative analysis …, definitions are suggested and antecedents of brand sexual associations are studied. Findings have important theoretical and …

perspective, for instance, creating, managing, and defending a brand is no longer exclusive role of manufacturers. Every player of … the supply chain could have one. The concept of brand has not exhausted its ability to attract new customers. On the … contrary, brand strategy is still a marketing corner stone. Everyone who aspires to gain part of the value generated from the …

their possible value proposition in terms of brand management is being analyzed. Online surveys are the digital version of …. The article shows that both methods can deliver a substantial impact on brand management. The formation of generalized … rules when to pick one or the other is not possible due to the highly individual frame conditions in brand management. …

’ International Conference on Brand Management, held at Università della Svizzera italiana in Lugano, Switzerland in April 2010. The …-leading research into brand management. …