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From relics to relevance for the Trust (marketing strategy at the UK s National Trust)
In: Strategic Direction 26 (2010) 7
Persistent link: https://www.econbiz.de/10015011559
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Creating a cultural point of view: design for international brand translation
Stafford, P. - In: Strategic Direction 26 (2010) 8
Persistent link: https://www.econbiz.de/10015011571
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Can a marketing campaign really boost the profile of a logistics company?
Westaway, M. - In: Strategic Direction 26 (2010) 8
Persistent link: https://www.econbiz.de/10015011572
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Mobilising consumers (case study of T-Mobile s “Life s for Sharing advertising campaign)
Ellis, G. - In: Strategic Direction 26 (2010) 8
Persistent link: https://www.econbiz.de/10015011573
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Digital makes the brand connection
Dundas, C. - In: Strategic Direction 26 (2010) 9
Persistent link: https://www.econbiz.de/10015011589
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Brands rewrite history to create own legacy
Handley, L. - In: Strategic Direction 26 (2010) 9
Persistent link: https://www.econbiz.de/10015011590
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iPhone and apps (the brand management and marketing aspects of Apple s iPhone and associated applications software (“apps ))
In: Strategic Direction 27 (2011) 3
Persistent link: https://www.econbiz.de/10015011667
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Producing customer happiness: the job to do for brand innovation
Norton, D.W. - In: Strategic Direction 27 (2011) 4
Persistent link: https://www.econbiz.de/10015011683
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Advertising worth talking about (the relationship between advertising and word-of-mouth communication in marketing)
In: Strategic Direction 27 (2011) 5
Persistent link: https://www.econbiz.de/10015011694