Narrow search
Showing 25,691 - 25,700 of 25,886
Cover Image
Path to expansion takes in every corner of world
In: Strategic Direction 27 (2011) 5
Persistent link: https://www.econbiz.de/10015011696
Cover Image
Global brand planning (establishing a global brand presence by gathering information about all the relevant markets)
Baskin, M. - In: Strategic Direction 27 (2011) 7
Persistent link: https://www.econbiz.de/10015011720
Cover Image
The great Tesco beauty gamble (the Tesco supermarket chain s marketing strategy for breaking into the UK beauty services market)
Barnes, R. - In: Strategic Direction 27 (2011) 7
Persistent link: https://www.econbiz.de/10015011723
Cover Image
Engagement strategy aims to take long-term interest rates higher (guiding principles of car manufacturer Honda s marketing strategy for the use of television advertising)
Barnett, M. - In: Strategic Direction 27 (2011) 8
Persistent link: https://www.econbiz.de/10015011734
Cover Image
Stretch the brand through halos (the nature of sub-brands and their role in the halo effect of marketing strategy)
Southgate, T. - In: Strategic Direction 27 (2011) 8
Persistent link: https://www.econbiz.de/10015011735
Cover Image
Blend in with the scene to get maximum ad stand-out (the effectiveness of advertising based on social media and networks)
Cooper, L. - In: Strategic Direction 27 (2011) 8
Persistent link: https://www.econbiz.de/10015011738
Cover Image
Heading east? (difficulties experienced by UK marketers and brand managers when translating the growth of the Chinese economy into opportunities for their brands)
Costa, M. - In: Strategic Direction 27 (2011) 9
Persistent link: https://www.econbiz.de/10015011751
Cover Image
Five reasons to go with the crowd (the advantages and drawbacks involved in online group buying and offering discounts to consumers in retailing)
Manning, J. - In: Strategic Direction 27 (2011) 9
Persistent link: https://www.econbiz.de/10015011752
Cover Image
Making Coke s brand fizz (Coca-Cola s future marketing plans in the context of its 125th anniversary)
Brownsell, A. - In: Strategic Direction 27 (2011) 10
Persistent link: https://www.econbiz.de/10015011760
Cover Image
Getting to grips with pricing (how excessive discounting can damage a supermarket s business)
Bainbridge, J. - In: Strategic Direction 27 (2011) 10
Persistent link: https://www.econbiz.de/10015011762