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A cheesy campaign (the marketing campaign of Wensleydale Dairy Products)
Carter, M. - In: Strategic Direction 27 (2011) 10
Persistent link: https://www.econbiz.de/10015011764
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Ten global consumer trends in 2011
Harrison, D. - In: Strategic Direction 27 (2011) 10
Persistent link: https://www.econbiz.de/10015011766
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McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)
Velarde, F. - In: Strategic Direction 27 (2011) 10
Persistent link: https://www.econbiz.de/10015011768
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Asia s integration challenge (how integrated marketing and advertising channel planning in Asian countries faces region-specific challenges)
Hearn, G. - In: Strategic Direction 27 (2011) 11
Persistent link: https://www.econbiz.de/10015011777
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Micro strategies for success (how marketers currently understand the importance of cultivating brand participation)
Middleton, D. - In: Strategic Direction 27 (2011) 11
Persistent link: https://www.econbiz.de/10015011778
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A cocktail of opportunity (why a recession is not the time to trim brand portfolios)
In: Strategic Direction 28 (2011) 1
Persistent link: https://www.econbiz.de/10015011788
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Taming the dragon (the rewards and obstacles facing western marketers in China)
In: Strategic Direction 28 (2011) 1
Persistent link: https://www.econbiz.de/10015011789
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The battle for screen survival (new opportunities for cinema advertising)
In: Strategic Direction 28 (2011) 1
Persistent link: https://www.econbiz.de/10015011792
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Your mission is to turn spies into special agents (how UK brands have experienced hacking security breaches as a form of consumer espionage)
In: Strategic Direction 28 (2011) 1
Persistent link: https://www.econbiz.de/10015011793