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Made to measure up to professional standards (extension of the DIY concept to consumers using new self-service brands)

In: Strategic Direction 28 (2011) 1

Persistent link: https://www.econbiz.de/10015011794

A cocktail of opportunity (why a recession is not the time to trim brand portfolios)

In: Strategic Direction 28 (2011) 1

Persistent link: https://www.econbiz.de/10015011795

Analyse the future (data integration for improved market forecasting)

Jain, A. - In: Strategic Direction 28 (2012) 3

Persistent link: https://www.econbiz.de/10015011824

Sports sponsorship moves into the fast lane (strategic marketing issues involved in UK sports sponsorship)

Barnett, M. - In: Strategic Direction 28 (2012) 7

Persistent link: https://www.econbiz.de/10015011867

Big and little planning (planning of both local and global marketing and advertising strategies)

Hooper-Greenhill, O. - In: Strategic Direction 28 (2012) 8

Persistent link: https://www.econbiz.de/10015011894

Mighty emperors of the east jumping wall to the west (Chinese brands take off in the west)

In: Strategic Direction 29 (2013) 4

Persistent link: https://www.econbiz.de/10015011954

Ten trends in mobile (mobile phones in marketing and advertising)

In: Strategic Direction 29 (2013) 4

Persistent link: https://www.econbiz.de/10015011962

Influential behaviour (how to achieve influence in advertising and marketing)

In: Strategic Direction 29 (2013) 5

Persistent link: https://www.econbiz.de/10015011972

LMVH and brand management : Achieving sustainable success for luxury products

In: Strategic Direction 31 (2015) 3, pp. 27-29

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...

Persistent link: https://www.econbiz.de/10015011995

Maximizing the power of PR : An interview with Alex Singleton, author of The PR Masterclass: How To Develop A Public Relations Strategy That Works!

In: Strategic Direction 30 (2014) 3, pp. 36-38

Purpose – Provides an interview with Alex Singleton, author of The PR Masterclass . Design/methodology/approach – Provides an interview with Alex Singleton, author of The PR Masterclass . Findings – Discusses the current state of PR. Practical implications – Offers advice on how the PR...

Persistent link: https://www.econbiz.de/10015012117