reputation pulse and showed the highest level of brand awareness, according to the latest report published by the Forum of …

structured linkages to designers; replacing “highest level Kansei ” from Kansei type 1 with brand values; introducing a more …

Purpose – The purpose of this paper is to verify whether gender traits of brand personality (masculinity vs femininity … validity of Grohmann's scale (that measures the masculine and the feminine dimensions of brand personality) among Italian … differences in services brand positioning for brands belonging to the same service industry. Research limitations …

image of a nation brand are inter‐twined in terms of levels and dimensions, respectively. Design/approach/methodology – This … a critical stimulus in motivating tourists to visit a destination. A nation brand is at the crossroads of three levels … Nation Brand Committee in order to build up a more specific picture of a nation's brand identity and image. The examination …

distributed to 300 Chinese hotel executive level hoteliers attending the 2009 International Forum on China Hotel Brand Development …‐branding partners in the Chinese hospitality industry, the most important being the lack of brand awareness for both Chinese and Western …

Purpose – This paper first attempts to analyze the issue of brand proliferation by a monopolist allowing transfer … pricing as a channel to bridge headquarters and brand divisions, and then to view how the headquarters uses transfer pricing … as a strategic device to encounter intra‐brand competition, inter‐brand competition and cross‐border profit …

Purpose The purpose of this paper is to highlight the relevance of conducting brand management research in a family … perception are depicted. Afterwards the literature considering brand management research in family firms is reviewed … the effects of being a family firm on the organization and its stakeholders highlights the relevance of conducting brand …

/methodology/approach – A total of 273 Korean women were surveyed to compare the product/brand associations, and assess the level of match … perceived brand equity were valuable factors in the perception of alliance match‐up. This match‐up perception at a cognition …