Narrow search
Showing 25,811 - 25,820 of 25,885
Cover Image
Profiting from the best of both worlds : NPOs find ways to make more impact
In: Strategic Direction 25 (2009) 9, pp. 19-22
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010426
Cover Image
Understanding consumer mistrust : Why is trust declining and what can marketers do about it?
In: Strategic Direction 25 (2009) 9, pp. 23-25
the economies of many countries. The rationale for such spending is obvious. The appeal of the brand cues and symbols …, such as that of McDonalds, Coke and IBM, reflect the power that a well developed brand can have in cultivating or defending …
Persistent link: https://www.econbiz.de/10015010427
Cover Image
Does my brand look big in this? : Dove challenges prevailing concepts of beauty
In: Strategic Direction 26 (2010) 3, pp. 23-25
women reputedly require a less‐than‐honest answer – has become so well known in recent years that it's almost become a brand … young girls and destroying the self‐esteem of “normal” women, Unilever's Dove personal‐care brand continues to pile up the …
Persistent link: https://www.econbiz.de/10015010477
Cover Image
When branding gets personal : Big names who stamp identity on their companies
In: Strategic Direction 26 (2010) 4, pp. 28-31
manifestations, is a tool with which to strengthen the organization's positioning in the market there is a danger in creating a brand … launching a “fighter brand” have led to success for some, but a trail of wreckage for others. Practical implications – Provides …
Persistent link: https://www.econbiz.de/10015010487
Cover Image
Silver linings of recession clouds : Companies and consumers find new ways of coping
In: Strategic Direction 26 (2010) 6, pp. 6-8
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010499
Cover Image
Taking the subway to get from A‐B : Simple messages and complex marketing
In: Strategic Direction 26 (2010) 7, pp. 22-25
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010513
Cover Image
Advertisers' message remains the same : But lateral thinking pays dividends for practitioners
In: Strategic Direction 26 (2010) 8, pp. 19-22
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010524
Cover Image
Supersize this: McDonald's and the sustainability story : Where are the environmental leaders, messages and profits?
In: Strategic Direction 26 (2010) 9, pp. 29-32
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010539
Cover Image
Local brands for local people : How brand design and recession impact premium‐priced products
In: Strategic Direction 26 (2010) 10, pp. 25-28
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010548
Cover Image
Knowledge factories: from iPhones to iHotels : How marketing is being shaped by new technologies
In: Strategic Direction 27 (2011) 1, pp. 7-10
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010563