goal? It attempts to demonstrate that the brand is the one mechanism that unites both the supply and demand sides of the … chain, it is argued the brand is the only common element to the entire demand chain. Findings – Brand strategy management …/implications – There needs to be empirical demonstration of the role that the brand plays in value chain dynamics, particularly the …

techniques in an exploratory study, examining the institutions perceived to be “successful” in terms of brand management, and … lack of internal brand engagement and limited international resonance may be apparent. Certain common positive success … branding in the education context are identified and the need for a model of brand management that addresses the particular …

Purpose This study answers the research question “How can businesses apply a luxury brand strategy to achieve … innovation in their businesses or brands?” It aims to investigate the possibility of applying a luxury brand strategy to a wide … luxury brands had established the strongest brand image. Principal component analysis and SPSS were used to analyze the …

The performance of the British fashion brand Burberry has been determined largely by the adoption of business models …

purpose of this paper is to address a well‐defined problem of store brand research and is concerned with individual … characteristics are associated with interpersonal differences in store brand demand. Store brand preferences derive from a broader … telephone interviewing to store brand research and provides new insights for managers and researchers.  …

that this moderating influence is greater for an identifiable retail brand than for an unidentifiable retail brand … loyalty using three classic dimensions of brand management (satisfaction, loyalty, and attitude) yet untapped in the specific …

Purpose – The paper seeks to explore the phenomenon of the flagship store from the perspective of brand management and … brand context within the luxury furniture sector. Design/methodology/approach – Adopts a case‐study approach, focusing upon …. Findings – Recognises the difficulty associated with manufacturing/product‐orientated organisations to establish a brand …