customer perceptions of ethicality and brand attributes like affect, image and equity. Design/methodology/approach Drawing on … the social exchange theory, the authors advance the consumer’s perspective in explaining brand equity in the banking … bank customers in New Zealand. Findings The findings suggest that customers’ perception of ethicality, brand image and …

(vs gender-unrelated) product differentiation on perceived brand sexism and word-of-mouth intention was tested. The …

strategies for growth or internationalization, international business or marketing, or brand management …

analysing the consumer-based brand equity (CBBE) of South African luxury fashion brands and its outcomes on the purchase … significant predictors of brand equity while affirming the prevalence of hedonism and behavioural loyalty in South Africa's luxury …