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Are brands that perform gendered product differentiation perceived as sexist? An experimental investigation
Caruelle, Delphine - In: Journal of Product & Brand Management 33 (2024) 5, pp. 576-589
(vs gender-unrelated) product differentiation on perceived brand sexism and word-of-mouth intention was tested. The …
Persistent link: https://www.econbiz.de/10015352184
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Grupo Britt N.V.: should it seek to expand business in the USA?
R. Brenes, Esteban; Chattopadhyay, Amitava; Montoya C., … - In: Academia Revista Latinoamericana de Administración 26 (2013) 3, pp. 373-394
strategies for growth or internationalization, international business or marketing, or brand management …
Persistent link: https://www.econbiz.de/10014677153
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Consumer-based brand equity of South African luxury fashion brands
Appiah-Nimo, Kenneth; Muthambi, Amukelani; Devey, Richard - In: Journal of Fashion Marketing and Management: An … 28 (2023) 4, pp. 775-791
analysing the consumer-based brand equity (CBBE) of South African luxury fashion brands and its outcomes on the purchase … significant predictors of brand equity while affirming the prevalence of hedonism and behavioural loyalty in South Africa's luxury …
Persistent link: https://www.econbiz.de/10015350499