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Brands : visions and values
Goodchild, John (contributor) - 2001
Persistent link: https://www.econbiz.de/10001548858
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Faszination Marke : neue Herausforderungen an Markengestaltung und Markenpflege im digitalen Zeitalter
Schönberger, Angela (ed.); Stilcken, Rudolf (contributor) - 2001
Persistent link: https://www.econbiz.de/10001607576
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
Esch, Franz-Rudolf (ed.) - 2001 - 3., erw. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001607993
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Brand design
Calder, Bobby J.; Reagan, Steven J. - In: Kellogg on marketing, (pp. 58-73). 2001
Persistent link: https://www.econbiz.de/10001612975
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Creating and managing brands
Tybout, Alice M.; Carpenter, Gregory S. - In: Kellogg on marketing, (pp. 74-102). 2001
Persistent link: https://www.econbiz.de/10001612976
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Brand valuation and control : an empirical study
Günther, Thomas; Kriegbaum-Kling, Catharina - In: Schmalenbach business review : sbr 53 (2001) 4, pp. 263-294
Persistent link: https://www.econbiz.de/10001614330
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martinez, Verónica; Garolera, Jordi - 2001
Persistent link: https://www.econbiz.de/10001624166
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The infinite asset : managing brands to build new value
Hill, Sam; Lederer, Christian; Lederer, Chris - 2001
Persistent link: https://www.econbiz.de/10001557609
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Testing the significance of STAS scores for brands
Hansen, Flemming; Olsen, Jørgen Kai; Stenvinkel … - 1999
Persistent link: https://www.econbiz.de/10001564799
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(Re)inventing the brand : can top brands survive the new market realities?
Kapferer, Jean-Noël - 2001
Persistent link: https://www.econbiz.de/10001565649