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Ingredient branding with brand...
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Brand management
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Esch, Franz-Rudolf
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Melewar, T. C.
86
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75
Meffert, Heribert
75
Keller, Kevin Lane
73
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70
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58
Sattler, Henrik
57
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54
Tomczak, Torsten
46
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45
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45
Phau, Ian
45
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44
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44
Foroudi, Pantea
43
Bang, Nguyen
41
Fournier, Susan
41
Merrilees, Bill
39
Schmidt, Holger J.
39
Ind, Nicholas
38
Ko, Eunju
38
Romaniuk, Jenni
37
Veloutsou, Cleopatra
37
Iglesias, Oriol
36
Gupta, Suraksha
35
Guzman, Francisco
35
Dawes, John
34
Uggla, Henrik
34
Herrmann, Andreas
33
MacInnis, Deborah J.
33
Strebinger, Andreas
33
Errichiello, Oliver Carlo
32
Langner, Tobias
32
Park, C. Whan
32
Völckner, Franziska
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Verlag Dr. Kovač
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Haufe-Lexware GmbH & Co. KG
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Information Resources Management Association
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Markenverband
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European Commission / Directorate-General for the Environment
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Springer Gabler <Firma>
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4
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4
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4
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4
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Journal of business research : JBR
701
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650
The journal of product & brand management
443
Journal of retailing and consumer services
361
SpringerLink / Bücher
339
Psychology & marketing
160
European journal of marketing : EJM
143
Asia Pacific journal of marketing and logistics
142
Marketing intelligence & planning
126
Journal of Product & Brand Management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
122
Journal of marketing communications
120
Industrial marketing management : the international journal for industrial and high-tech firms
118
Journal of strategic marketing
118
Journal of marketing management : MM
115
Journal of marketing research : JMR
112
International journal of hospitality management
110
Journal of advertising research
110
Journal of marketing
110
The IUP journal of brand management : IJBRM
109
Strategic Direction
100
Springer eBook Collection
96
Journal of the Academy of Marketing Science
90
Innovatives Markenmanagement
89
Marketing letters : a journal of research in marketing
87
Journal of fashion marketing and management
86
Journal of promotion management : innovations in planning and applied research
85
The Trademark reporter
85
International journal of advertising : the review of marketing communications
80
Journal of international consumer marketing
80
Qualitative market research : an international journal
76
International marketing review
75
Journal of marketing management : JMM ; journal of the Academy of Marketing
75
Markenartikel : das Magazin für Markenführung
75
Tourism management : research, policies, practice
75
Research
74
International journal of internet marketing and advertising : IJIMA
72
Journal of retailing
71
Marketing science
69
Journal of promotion management : JPM
68
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ECONIS (ZBW)
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868
Other ZBW resources
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RePEc
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EconStor
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BASE
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ArchiDok
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271
The determinants of trademark deposits : an econometric investigation ; (a case study of the BENELUX)
Allegrezza, Serge
;
Guard-Rauchs, Alexandra
- In:
Economie appliquée : archives de l'Institut de …
52
(
1999
)
2
,
pp. 51-68
Persistent link: https://www.econbiz.de/10001395082
Saved in:
272
Strategisches Lizenzmarken-Management : ein empirische Analyse unter besonderer Berücksichtigung der kritischen Erfolgsfaktoren
Kutz, Oliver
-
2000
Persistent link: https://www.econbiz.de/10001522055
Saved in:
273
Markenführung: Sondierungen, methodologische Disposition, konzeptioneller Grundriß
Thurm, Manuela
-
2000
Persistent link: https://www.econbiz.de/10001525029
Saved in:
274
Market positioning of differentiated products
Giannias, Dimitrios A.
- In:
International journal of the economics of business
6
(
1999
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10001411603
Saved in:
275
Brand
-building in the 1990s
King, Stephen
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 259-271)
.
2003
Persistent link: https://www.econbiz.de/10001761982
Saved in:
276
Markenwissen 3- bis 5-jähriger Kinder und ihr Einfluss auf Markenentscheidungen ihrer Bezugspersonen : empirische Erkenntnisse aus ausgewählten Ländern
Götze, Elisabeth
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001763719
Saved in:
277
When good brands do bad :
brand
personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2003
Persistent link: https://www.econbiz.de/10001764888
Saved in:
278
Marken-Kids : Neues über die Erlebniswelt und das Markenbewusstsein der 8- bis 14-Jährigen
Lindstrøm, Martin
;
Seybold, Patricia B.
-
2003
Persistent link: https://www.econbiz.de/10001768691
Saved in:
279
Using linguistics to create better international
brand
names
Usunier, Jean-Claude
;
Shaner, Janet
-
2001
Persistent link: https://www.econbiz.de/10001815335
Saved in:
280
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2004
-
1st ed
Persistent link: https://www.econbiz.de/10001819741
Saved in:
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