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Brands and branding
Clifton, Rita (contributor); Simmons, John (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10001819749
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Brand challenges and understanding the brand core : managing complex brand portfolios in the automotive industry
Roberts, Kenneth J. - In: Markenmanagement in der Automobilindustrie : die …, (pp. 103-123). 2003
Persistent link: https://www.econbiz.de/10001796643
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LEGO: moving from a multi-local toy manufacturer to a global brand company
Brandi, Søren; Stecher, Robbert Nickolaj - In: International management : cross-boundary challenges, (pp. 412-423). 2003
Persistent link: https://www.econbiz.de/10001800162
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Global brands: does familiarity breed contempt?
Johansson, Johny K.; Ronkainen, Ilkka A. - In: Handbook of research in international marketing, (pp. 279-293). 2003
Persistent link: https://www.econbiz.de/10001803904
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
Ahlert, Dieter (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001805904
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Marke & Sehnsucht
Kreutz, Bernd - 2003
Persistent link: https://www.econbiz.de/10001806564
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Regionale Marken und Konsumentenverhalten : Konsequenzen für die Markenführung
Geigenmüller, Anja - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001825955
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Why private labels may increase market prices
Soberman, David A. (contributor);  … - 2003 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001827299
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A brand of enlightenment
Ind, Nicholas - In: Beyond branding : [how the new values of transparency …, (pp. 1-20). 2003
Persistent link: https://www.econbiz.de/10001830124
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Whose brand is it anyway?
Meyers, Denzil - In: Beyond branding : [how the new values of transparency …, (pp. 21-35). 2003
Persistent link: https://www.econbiz.de/10001830136