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Introducing the new product Alwan in the Egyptian Market

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Consumer brand loyalty in the Chilean wine industry

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Brand and price : key signals when opening a franchise outlet

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Brand public

Arvidsson, Adam; Caliandro, Alessandro - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 727-748

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The senses in anthropological and marketing research : investigating a consumer-brand ritual holistically

Malefyt, Timothy de Waal - In: Journal of business anthropology 4 (2015) 1, pp. 5-30

form of social interaction, marketers seek to maximize consumer-brand relations by targeting specific sensory responses to … consumption. This study integrates both views in an ethnographic investigation of a brand ritual. It examines the sensorial … situated notions of self-presentation and identity. This study advances a more holistic sensory approach to brand rituals as a …

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Brand personality scale : how do Indian consumers interpret the personality dimensions?

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Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study

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Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent experimental findings

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