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Beyond brand narcissism
Mitchell, Alan - In: Beyond branding : [how the new values of transparency …, (pp. 36-55). 2003
Persistent link: https://www.econbiz.de/10001830138
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Branding for good?
Anholt, Simon; Van Gelder, Sicco - In: Beyond branding : [how the new values of transparency …, (pp. 56-68). 2003
Persistent link: https://www.econbiz.de/10001830142
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Brand sustainability: it's about life ... or death
Kitchin, Tim - In: Beyond branding : [how the new values of transparency …, (pp. 69-86). 2003
Persistent link: https://www.econbiz.de/10001830144
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What's brand got to do with it?
Caswell, John - In: Beyond branding : [how the new values of transparency …, (pp. 122-138). 2003
Persistent link: https://www.econbiz.de/10001830148
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Anthropology and the brand
Ryder, Ian - In: Beyond branding : [how the new values of transparency …, (pp. 139-160). 2003
Persistent link: https://www.econbiz.de/10001830149
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Transparency, or not: brand inside/brand outside TM - the most obvious yet overlooked next source for the brands's authentic evolution
Anixter, Julie - In: Beyond branding : [how the new values of transparency …, (pp. 161-182). 2003
Persistent link: https://www.econbiz.de/10001830150
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Leadership branding
Gad, Thomas - In: Beyond branding : [how the new values of transparency …, (pp. 183-198). 2003
Persistent link: https://www.econbiz.de/10001830151
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The brand manifesto: why brands must act now or alienate the future's primary consumer group
Yan, Jack - In: Beyond branding : [how the new values of transparency …, (pp. 199-221). 2003
Persistent link: https://www.econbiz.de/10001830152
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Measurement of market and brand effects
Anderson, Evan E. - 1970
Persistent link: https://www.econbiz.de/10001835937
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The best of branding : best practices in corporate branding
Gregory, James R. - 2004
Persistent link: https://www.econbiz.de/10001782717