Narrow search
Showing 301 - 310 of 25,893
Cover Image
Global brand strategy : unlocking brand potential across countries, cultures & markets
Van Gelder, Sicco - 2003
Persistent link: https://www.econbiz.de/10001783652
Cover Image
Beyond branding : [how the new values of transparency and integrity are changing the world of brands]
Ind, Nicholas (contributor) - 2003
Persistent link: https://www.econbiz.de/10001783710
Cover Image
End of the road : BMW and Rover ; a brand too far
Brady, Chris; Lorenz, Andrew - 2002 - rev. and updated ed.
Persistent link: https://www.econbiz.de/10001629347
Cover Image
Markenführung im Internet
Dudenhöffer, Ferdinand - In: Jahrbuch der Absatz- und Verbrauchsforschung 47 (2001) 2, pp. 136-154
Persistent link: https://www.econbiz.de/10001630767
Cover Image
Measuring asymmetries in brand associations using correspondence analysis
Greenacre, Michael J. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
Cover Image
Branding in Asia : the creation, development and management of Asian brands for the global market
Temporal, Paul - 2000
Persistent link: https://www.econbiz.de/10001415538
Cover Image
Erfolgsfaktoren von Markentransfers : eine empirische Analyse für kurzlebige Konsumgüter
Sattler, Henrik; Völckner, Franziska; Zatloukal, Grit - In: Marketing : ZFP ; journal of research and management 25 (2003) 3, pp. 147-168
Persistent link: https://www.econbiz.de/10001779655
Cover Image
A niche share approach for assessing brand performance and identifying competitive groups
Milne, George R.; Mason, Charlotte H. - 1994
Persistent link: https://www.econbiz.de/10000890131
Cover Image
Trade marketing strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey - 1994 - 2. ed
Persistent link: https://www.econbiz.de/10000415119
Cover Image
Handbuch Markenartikel : Anforderungen an die Markenpolitik aus Sicht von Wissenschaft und Praxis
Bruhn, Manfred (contributor) - 1994
Persistent link: https://www.econbiz.de/10000417807