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Brand management
De Chernatony, Leslie (contributor) - 1998
Persistent link: https://www.econbiz.de/10000648616
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Brand valuation
Perrier, Raymond (ed.) - 1997 - 3. ed.
Persistent link: https://www.econbiz.de/10000573242
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Brand policy determination
Cook, Victor J.; Schutte, Thomas F. - 1967
Persistent link: https://www.econbiz.de/10000577841
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Brand of the Tartan : the 3M story
Huck, Virginia - 1955
Persistent link: https://www.econbiz.de/10000582586
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The world's greatest brands
Kochan, Nick (ed.) - 1996
Persistent link: https://www.econbiz.de/10000601993
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Current trademark problems
Derenberg, Walter Julius (contributor);  … - 1974
Persistent link: https://www.econbiz.de/10000607442
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Strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël - 2003 - 2. ed., reprint
Persistent link: https://www.econbiz.de/10001732527
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Handbuch Markenführung : Kompendium zum erfolgreichen Markenmanagement ; Strategien, Instrumente, Erfahrungen
Bruhn, Manfred (contributor) - 2004
Persistent link: https://www.econbiz.de/10001748065
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The brand gym : a practical workout for boosting brand and business
Taylor, Dave - 2003
Persistent link: https://www.econbiz.de/10001685696